Paid Social Campaign Manager (US- Remote)

Do you love social media marketing? Would you like to be part of a culture that values and appreciates employees? As a Senior Paid Social Campaign Manager you will be responsible for the strategy and execution of paid social campaigns at Swyft Filings. This position will play a critical role in our fast growing performance marketing org and will work with cross functional teams to drive business growth.

Who We Are

Swyft Filings is an online filing service for business formations. More importantly, we’re a company that has helped budding entrepreneurs start over 300,000 new businesses (and counting). Our mission is to empower the aspirational - and by that we mean we take a complex process and automate it to make it easier for small businesses and individuals to launch their business dreams without having to hire high-priced professionals or worrying about administrative headaches.

Since 2015, we’ve grown from a lawyer and two online entrepreneurs into a team over 100 people strong – and you can bet we’re not done yet. We’re proud to have been ranked as one of the fastest-growing companies in Houston, nationally by the Inc 5000, and we’re also listed as a Top Workplace by the Houston Chronicle.

What You'll Do:

  • Develop full-funnel campaign strategies that achieve evolving business objectives through paid social media opportunities across both prospecting and remarketing/retargeting. Taking ownership from inception through to execution, ensuring correct targeting, monitoring, and measurement of KPIs.
  • Analyze data to optimize existing campaigns, identify growth opportunities, allocate budgets and pacing, forecast performance, and develop new strategies that inform future decisions.
  • Perform daily management of paid social media campaigns including but not limited to: campaign launches, audience expansion/testing, bid management, creative launches, and other optimizations.
  • Guide the creation of social media advertising assets as a core optimization lever, utilizing data-driven insights across account performance alongside industry trends (e.g. UGC) and best practices.
  • Drive an iterative approach to campaign performance and creative testing. Designing, creating, and reporting on A/B and multivariate testing to drive meaningful improvements across KPIs.
  • Partner with Product Marketing, CRO, Paid Search, and Email Marketing to run tests that help drive improved campaign performance in lowering customer acquisition cost (CAC) and maximizing lifetime value (LTV).
  • Develop and deliver management reporting materials (reports and presentations) to Senior Management on a regular basis, communicating performance and future initiatives in a concise manner.

What You'll Need:

  • 4-year Bachelor’s degree in business, marketing, advertising, statistics, analytics, or a related field.
  • 3-5 years of professional Paid Social experience, managing social media advertising campaigns that drive proven and predictable performance with a strong growth focus. A deep understanding of funnel strategy/intent based marketing, SaaS marketing principles, and experience managing large budgets is a must.
  • Candidate must have an in-depth understanding of paid social media advertising on platforms like Facebook/Instagram, LinkedIn, SnapChat, TikTok, Reddit, etc. - understanding targeting, audience segmentation/creation, bidding, and creative best practices to be able to make decisions based on such.
  • Hands-on Facebook Business & Ad Manager experience a must. Blueprint certification a plus.
  • Understanding of Facebook tracking and measurement through Facebook Pixels and Event Manager, and have a basic knowledge of digital media measurement and multi-channel attribution
  • Thorough understanding of paid social trends (UGC, Singal Based Marketing etc.), including recent updates, best practices, and knowledge of all of the levers available to effect change in performance.
  • Experience communicating effectively with creative and technical teams to develop and implement cohesive strategies for campaign execution.
  • A passion for marketing, an analytical and problem-solving mindset, and a strong creative eye.
  • Demonstrated quantitative skillset, with the ability to think creatively to decide testing methodologies and oversee optimization of campaigns to deliver results.
  • Experience working with Salesforce Marketing Cloud Advertising a plus.

Benefits

  • Eligible for Medical, Dental, Vision, Life, and Disability Insurance on first day of employment
  • 100% employer-covered medical, dental, and vision insurance for employee-only plans
  • 401(k) w/ company match
  • Company issued laptop + Home office stipend
  • Competitive Paid Time Off
  • Remote friendly Work Model with office options in Austin and Houston.
  • Parental Leave
  • Casual Dress Code
  • Free Branded SWAG
  • Healthy Snacks in Office
  • Company Events
  • Peer recognition and rewards with Bonusly